How Old Is a Law Firm’s Website? There’s no doubt that many attorneys and firms are aware that they need a website. Some have even hurried to get one live with the realization that sans website, they are totally unable to compete in their local market. But an effective website is about far more than [...]
Pay Per Click Advertising For Attorneys Especially when you’re in a competitive market, which is often true for those practicing torts liability and personal injury, you need to do everything in your power to rank at the top of the search engines. The market can be so crowded in these areas that even when you [...]
Using LinkedIn To Get Referral Work Arguably the social media site most geared towards professionals, LinkedIn is a great fit for attorneys. The reason is because there are many others in similar industries you can connect with on the site, but there are also a number of features that make it a great place for [...]
Why Does My Law Firm Need A Live Chat Feature? If you’ve checked out your competition at all, you’ve probably noticed a trend: the “live chat” feature is extremely popular on law firm websites. If you’re without it, you might be wondering why so many of your colleagues have installed and what benefits, if any, [...]
The "Cold Call" No Longer Exists Gone are the days of cold calls. The Internet has changed the way consumers and businesses look for products and services. “The money is in the list” was great before the Internet. However, now businesses don’t have to call in a sales person to educate them as often. Most [...]
How Video Content Marketing Will Be a Post-2014 Game Changer I’m sure you’ve seen it: that little white triangle inside the red box, which is usually hovering over some video’s image clip. Sure, it might not look like much, but it is one extremely powerful symbol… And its influence is projected to explode, as we [...]
3 Common Social Media Mistakes That Could Kill Your Credibility Harnessing the social web is one of the fastest ways to put your online presence on the map. There are three basic reasons why companies use social media to boost their traffic and engage audiences: Social media is viral by nature, which means that posting [...]
I am well aware that having a practice keeps you busy… Ok that was an understatement -it keeps you extremely busy. But there’s a balance that you have to handle, from which no attorney is exempt. Especially for business law firms, you might have a hefty caseload today; but months from now, it’s going to [...]
I said this before, I’ll say it again… In the world of the web, successfully winning over a client is not a matter of how wonderful your company actually is in the real world. It comes down to a matter of seconds. You could have a search engine visitor come to your homepage, and if [...]
The clock starts, the moment a visitor sees your website for the first time...And you DON’T have minutes to hold their attention ...you have seconds. 10-20 seconds to be exact. That’s why you can’t waste a single moment to brag like a feather-weight boxer on HBO, holding nothing back about why you are THE best [...]
