Social media platforms are crucial to your online branding efforts. A well-crafted social media plan enables you to build and engage followers, demonstrate value, and learn about your target audience. With offices in Annapolis, Maryland, our firm works daily with local and national clients and businesses looking to build and expand their online branding through [...]
Personal branding is extremely important for career success today, but most people simply don’t know where to start. A strong personal brand for you as opposed to the company you work for or the company you run can help to establish a way of opening doors and position you as a natural leader. What Are [...]
Sometimes it can feel overwhelming to think about all the various aspects of running a business where you need to have an online presence. Whether it's social media or keeping your website update, it's easy to lose track of all the responsibilities. That's why you might have forgotten about the benefits of listing your business [...]
You may have already accepted that imagery is an essential component of social media marketing today. With so much text and information uploaded online every second of every day, it's easy to feel like you're bombarded with information. Readers Suffer From Information Overload Too Imagine, from this perspective that your readers, too, are likely experiencing [...]
Have you been holding off on using YouTube for your business because you think it’s too difficult? Perhaps because you don’t know how to get started? Or you’re unsure of what kind of content is most likely to intrigue your audience? Never fear- Media Driven Results is here! Why YouTube Amidst So Many Options? There [...]
Why You Need YouTube and Facebook in a Marketing Campaign It turns out that a holistic approach to social media sites like YouTube ad Facebook can be beneficial for advertisers. Up until this point, advertising dollars have been primarily diverted towards television as a result of the potential reach. The daily reach of YouTube however, [...]
Why marketing to a phone is important… Most business owners today are aware of the importance of being found by their customers. The one-size-fits-all approach, however, doesn’t necessarily work. While the concept that more individuals are using mobile for research than ever before, believing that you should simply shift your general marketing strategy over to [...]
How Old Is a Law Firm’s Website? There’s no doubt that many attorneys and firms are aware that they need a website. Some have even hurried to get one live with the realization that sans website, they are totally unable to compete in their local market. But an effective website is about far more than [...]
Pay Per Click Advertising For Attorneys Especially when you’re in a competitive market, which is often true for those practicing torts liability and personal injury, you need to do everything in your power to rank at the top of the search engines. The market can be so crowded in these areas that even when you [...]
Using LinkedIn To Get Referral Work Arguably the social media site most geared towards professionals, LinkedIn is a great fit for attorneys. The reason is because there are many others in similar industries you can connect with on the site, but there are also a number of features that make it a great place for [...]
